Nieuwsbericht

Ahrend p h i l i n k selected for display at Milan trade fair

Netherlands 25-05-2009

  • Design Flanders selects eleven pioneering designs
  • Use of the golden section Φ (pronounced 'phi') as underlying design principle
  • Table made linkable for optimal flexibility
  • A sustainable product, made from recyclable materials

 

 

Ahrend’s new p h i l i n k table, designed by Belgian architects Caroline Voet and Jeroen Theuns, was one of the creations selected by Flemish design collective Design Flanders as part of the display they put on at the international furniture show Fuori Salone del Mobile that was recently held once more in Milan.

Ahrend p h i l i n kDesign Flanders called their show “ABC – Authentic Belgian Creativity”. All the designers and brands displayed had their roots in Belgium – more particularly in the Flemish part of the country – but were internationally active in the fields of furniture for interior or outdoor use, innovative textile design, glassware, jewellery and fashion accessories. The ABC exhibition focused on intelligent, sustainable designs that were also characterised by good looks, functionality, ergonomic excellence and user-friendliness.

One of the designs selected for display in the Flemish showcase in Milan’s prestigious Zona Tortona was the Ahrend p h i l i n k, a sustainable new table for office, school or home use. This concept has been carefully thought out to stimulate and facilitate individual and group activity.

The Ahrend p h i l i n k has been designed to allow different units to be combined in a wide variety of ways. The form of the tabletop is crucial here, with three sides the same length and an angle of 90 degrees between two of them. By using the golden section1 (often denoted by the Greek letter Φ  - pronounced 'phi') to define the ratio of the length of the fourth side to that of the first three, the designers ensured that the angle opposite the right angle has a value of 60 degrees. It is this geometrical property of the tabletop that makes it possible to ‘link’ a number of units to create square, triangular and other exciting configurations. These stimulating combinations can be used to good effect in all kinds of environments – conference rooms, executive offices, open-plan offices, canteens, bars, cafeterias or lounges. The construction is robust, light and attractively priced. The table is available with the worktop painted green or beige or varnished in natural bamboo finish; the legs are black or white.

The Ahrend p h i l i n k attracted some distinguished visitors during the Fuori Salone del Mobile: the Belgium Consul-General in Milan, François Cornet d’Elzius, and the Belgian Ambassador to Italy, Jan De Bock, came to admire the table and to chat to its designers, the architects Caroline Voet and Jeroen Theuns.

 

1 The golden section Φ (pronounced ‘phi’), which has the value 1 : 1.618, is the reflection of an underlying symmetry that is found in many aspects of the physical world and of life itself, such as cell division. The mathematical characteristics of this ratio were known to the ancient Egyptians and Greeks, but it was also used as a basic design principle by countless artists and architects such as Leonardo Da Vinci, the members of the Dutch de Stijl group and Le Corbusier.

 

For further information, please contact:
Remon van Rijn, Press Officer, Koninklijke Ahrend NV
Tel. +31 (0)6 12 68 44 23, E-mail rvrijn@ahrend.com 

Voet-Theuns Architecture
Tel. +32 (0)3 203 08 86

For digital graphics material, please contact:
Communications department, Koninklijke Ahrend NV
Tel. +31 (0)20 43 07 847, E-mail communications@ahrend.com 

Recommended websites:
www.voet-theuns.be
www.philink.be

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